OLDBOY CAMPAIGN: We wanted to recreate our favorite scene from 2003’s “Old Boy” directed by Park Chan Wook. The grittiness from the hallway scene still plays a pivotal role in our inspiration. We literally planned it the day before utilizing the same green tint that made the scene famous. We also peppered the campaign with a birds eye view POV from the audience. We will be continuing the fun shoots monthly to keep our brain rolling.